“When I first heard about [FUTURECRAFT.LOOP] I was skeptical. There’s a lot of greenwashing around, and I like to dig deeper. GEN 1 is 100% recyclable and although there’s no waste created, GEN 2 still means adding virgin plastic into the stream, which isn’t going to work in the long run. My question is - at what stage do we reach 1:1 recyclability? That being said, I do think it’s really important that big companies invest in this kind of innovation. This generation of the shoe might not offer the complete solution yet, but it could get us there. I have my fingers crossed for the future.”
[FUTURECRAFT.LOOP] GEN 1 beta-tester @SophieHellyer is a surfer, writer and environmentalist. She gave her critique when she handed back her GEN 1 for regeneration into GEN 2. We thank her for holding us to account on every step of our journey to eliminating virgin plastic and ending plastic waste.
[FUTURECRAFT.LOOP] Made to be remade.
#FUTURECRAFT LOOP - 2 months ago