The date, today?
February 29, 2020.
A date that comes only once in 4 years.
How can you use it to create great advertising, completely in context? Ryan Reynolds tells you how!
Legal age for drinking in the US? 21.
If someone's born on February 29, 1936, how old will they be, today?
Ryan Reynold's Gin brand, Aviation Gin, uses this brilliant nuance for their latest ad film. They actually get a lady born on February 29, 1936 and help her celebrate the milestone of reaching the legal age for drinking with... of course, Aviation Gin :) Maximum Effort, Reynolds’ production agency, produced the ad film along with ad agency 160over90.
The film ends with, "If you are born on February 29, 1936, email Ryan Reynolds". This is just incredibly clever application of creativity in advertising :) #advertising #marketing #creativity #aviationgin #ryanreynolds #february29 #leapyear #feb29 - 2 hours ago