I never in my life I thought we would be printing letterhead! When most people think about letterpress, they think of really thick cushy paper with a deboss for days. This was popularized in the early 2000’s with the rise of the @marthastewart48 endorsed letterpress wedding invitations. Don’t get me wrong, it was awesome because letterpress was had life breathed into it again after many years of being underground. A lot of people started to dabble, buy and restore presses, and collected whole cases of type.
Well, for a craft to survive it most evolve and move on. It’s a big reason why I started The Aesthetic Union. To push letterpress into the next age is something, I think, has happened over the past decade, and hopefully this studio has helped with that.
These letterhead/stationery notepads for @wondervalley are a great example of this. Perfect text weight undyed paper, made for letterpress by @gmundpaper highlights the texture of not only the slight deboss of the printing but also the paper itself. We call that a “laid finish” Get your heads out the gutter. It comes from a paper making term for laying the paper down on a textured surface.
If you want to get involved, help a craft stay alive, and evolve it to the next level, check out our workshops, online store, and custom design & printing we do. Link is in the profile! - 38 minutes ago