"Retail is dead" is a phrase you hear all the time, but physical retailers aren't giving up without a fight!
Many retailers are combining their phsyical stores, with digital experiences. Many people wish to try the products before they buy them, especially in beauty.
Yet, people are interested in digital experiences, and wanting to learn more about the products online before making that final purchase.
This is only to rise in 2020, what do you prefer: Online OR in-store, when it comes to beauty? - 3 days ago