#20thanniversary We started conversing about branding with @clausenkyle in #year2018 as Boston Court performed a name audit and aimed to involve its identity. We sat down to chat with leaders, contributors, and supporters at virtually every café in Pasadena. And we uncovered an uncanny passion for theater and music from everyone involved in the programming of this 99-seat. We then identified necessary communication shifts, recommended a name evolution, and proposed two creative directions to the board and staff. One exciting direction unanimously rallied everyone, and has continued to do so ever since — including the very patrons we had in mind. We put our heads together with @kubzansky @michael.michetti and @cherynotsheryl to promote the last two seasons at @bostoncourtpasadena , the latest of which is momentarily paused. Whenever possible, give yourself a favor and attend a performance — you’ll be well exponentially rewarded.
#takeaway Put imagination centerstage @schluditsch .
#theater #music #pasadena #creativity #brandidentity #identitysystem #brandtransformation #logotype #typography #sansserif #collage #makethingshappen #makethingspretty - 2 minutes ago