As an update to our post last week on CORONAVIRUS trademark filings (there are now about 50), this week we took a look at the SOCIAL DISTANCE filings. So far, 18 TM applications have been filed since March 13th (and one filed in 2006 in connection with personal services that was abandoned in 2008 for non-use). Seven of the new filings are for apparel--five are nearly identical, one is for a logo that includes the words "SOCIAL DISTANCER STOP 6 FEET PLEASE COVID-19 AWARENESS #STOPSPREADINGCORONAVIRUS " (that's a mouthful), and one filed by someone who already misses social distancing.
Of the remaining applications, two are for beer and one is for cannabis. Four are for entertainment services: a live band, a dj, a podcast, and a workout modality to specify the spacing between participants during training classes.
Rounding out the filings:
🎲SOCIAL DISTANCING. THE GAME, filed by WHAT DO YOU MEME, LLC, for card games and electronic card games. (Looking forward to this!)
📸 SOCIAL DISTANCING PHOTOGRAPHY for one-on-one online teaching where the photographer guides the client during the shoot or staying one meter apart in any public area to respect social distancing when hiring the photographer for the photo shoot.
🩺 SOCIAL DISTANCE AUSCULTATION for stethoscopes and telemedicine, in particular, a stethoscope or body sound sensor use in conjunction with recording devices including smartphones or computers to capture body sounds and transmit the recordings for analysis or clinical evaluation or storage.
Pro tip: avoid choosing a mark that is the term used to describe the goods or services being offered under that mark. (Note: “auscultation” means to listen to the heart, lungs, or other organs with a stethoscope.) Even if it’s possible to argue the mark is not generic, it will be difficult to maintain exclusive rights to these terms.
#auraiplaw #brandstrategy #trademark #cannabismarketing #cannabiscommunity #covid_19 #covid19news #trademarklaw #trademarknews #cannabisattorney #trademarkattorney - 14 hours ago