191. Bromo Seltzer
What better way to announce an upcoming collaboration than with some of Baltimore’s most iconic letters? This coming week, I’m teaming up with the incredible drone photography talents of @evanwoodard_ to bring you some perspectives of some our city’s type like you’ve never seen before. This amazing shot, a repost of Evan’s photo of the Bromo Seltzer clock face, is a taste of what’s to come!
The Bromo Tower. Never has a more beautiful building been built in the name of treating headaches and upset stomachs than this one. This monument to the Emerson Drug Company’s best selling product was the tallest building in Baltimore when it was built in 1911. Back then, it was capped with a 51-foot revolving Bromo Seltzer bottle that was studded with 314 light bulbs and weighed 20 tons!
Nowadays, the tower stands out even without that giant lit-up bottle. If you ever have the pleasure of visiting Florence, Italy you may find yourself looking up at the clock tower of the Palazzo Vecchio and thinking, “That’s just a rip off of the Bromo Tower!” (and you’d only be half wrong…sort of). That’s because Isaac Emerson came back from a trip to Italy and promptly copied the Florentine clock tower for his American version; a tower not dedicated to the greatness of a kingdom, but rather the greatness of a commercial enterprise. This was early 20th century advertising at its finest.
The thing that really makes the Bromo tower such a landmark to this day, however, is its four-sided clock. On each clock face, the letters B-R-O-M-O S-E-L-T-Z-E-R take prominence over the Roman numerals they correspond to. These letters can easily be seen from the street, but it’s rare to get a view like this one. Up close, you can really enjoy the details, like color for instance! That beautifully faded blue was undoubtedly painted to match the iconic blue bottles that Bromo Seltzer was known for.
Keep an eye out for more shots like this! Next week’s photos will feature type I’ve been dreaming of capturing but have never been able to without the ability to get the proper perspective. Needless to say, Evan’s photos have sold me on the idea of getting a drone of my own. - 24 minutes ago