This week, Brad Garlinghouse — chief executive of Ripple Labs in San Francisco — made a massive announcement at a Wall Street Journal event in Davos, Switzerland at the World Economic Forum.
The industry executive told a crowd at the event that he intends to bring Ripple public in the coming years, adding that he expects for there to be a number of crypto- and blockchain-related IPOs in the coming 12 months.
Seemingly now-retired crypto commentator Hodor last year released an extensive blog post to Coil on how Ripple going public could affect the company at the cryptocurrency it has close ties to, XRP.
Firstly, he stated that Ripple, should it issue shares on public markets, would likely see a “sizable” IPO, estimating that it will take in around $5 billion cash worth of capital — less than Uber’s recent $8 billion IPO, Facebook’s $16 billion public round, and Visa’s $18 billion sale of shares in 2008.
Hodor then noted that with this cash, Ripple could participate in strong marketing: “With $5 billion dollars, no amount of potential marketing is out of reach, and the days of Superbowl advertisements about digital assets may be upon us.” As to how this could affect XRP, the analyst suggested that the reserve of cash would decrease Ripple’s incentive to participate in programmatic sales of XRP, which investors like Kyle Samani of Multicoin Capital may have depressed the price of the asset over the years. He added that a Ripple IPO would “accelerate the adoption of their payment processing software and its preferred digital asset,” #houchirey #ripple #xrp #xrpcommunity #xrpnews #xrpusd #xrpthestandard #xrparmy #xrpledger #cryptocurrency #crypto #blockchain #blockchaintechnology #fintech #digitalassets #ipo #bradgarlinghouse #defi #decentralizedfinance #bullish - 19 minutes ago