Employees and customers are hungry for information. So we are forced to prepare our drafts and communicate in an instant without careful planning. But this quick form of communication can at times create more confusion and chaos instead of serving its desired objective.
For effective communication, leaders need to focus on the 3 important questions : What, How and Why. Answering these 3 questions can help us analyse the situation better, articulate our thoughts and opinions, and address all important pain-points. Decide #what needs to be communicated, #how you will communicate it and #why is it important to address it.
A more effective way, however, would be to follow this up with a because. Just explaining the need to address is incomplete. Following it up with the basis and explaining it in detail is what seals the deal. You can’t expect full cooperation and motivation from someone to be on-board with your plan without them having a detailed explanation of why they should do so.
Leaders should adopt a communication flow as a staple to all their conversations for effective communication. Providing answers to all possible questions is an act of empathy, understanding and respect. When your people know exactly why they should do something, they are more likely to actually do it. Strong leadership not only comes when you command it, but also when people bestow it upon you.
Make sure you let them know why you are a #leader .
Inspired from ‘Good Leadership is About Communicating Why’ by Harvard Business Review.
#marcombusiness #mcb #marketingcommunication #marketing #business #communicationstrategy #communicationiskey #leadership #hbr #harvardbusinessreview #leadershipdevelopment #communicationskills - 41 minutes ago