Hi all, Jordan here 👋
Since launching on Saturday, I have had many of you ask what led to Dharma + Dwell.
While my story goes back further and is a little longer, I will start with Decmber 2018 when I was standing in the shower using the last of my conditioner. I looked around and saw several other nearly empty bottles. With the empty conditioner bottle in my hand, two things came to mind - number one, how is it that I used this product every day without knowing the ingredients and number two, why is seemingly everything packaged in plastic?
Wrapped in a towel, I sat on the edge of my bed and texted a group of my closest friends. "If you had someone helping you make more conscious decisions when it came to purchasing products, would you consume differently?" At the time, I was not aware of "Zero Waste" or "Sustainable Living" - and what I was actually looking for was a way to help myself and others make ethically, socially, and environmentally-friendly decisions. I spent the next several weeks researching and reading about consumerism - in fact, I titled my first concept, "The Conscious Consumer." Fast forward a few months, and my curiosity only continued to grow. And instead of consumerism, I was reading about sustainability. Frightened by the accelerating pace of climate change, the amount of waste in our oceans, and the fires in the Amazon rainforest, I quickly realized that the sustainability of our planet relies on people such as us - making conscious decisions, every day.
From there, I created Dharma + Dwell, a sustainable lifestyle and refill pop-up shop. However, I hope that Dharma + Dwell becomes more than just a conscious living store for you, and instead serves as the starting point for change - a catalyst for your new journey of living sustainably and evoking community action in St. Louis 🌎 - 8 minutes ago