In today’s world of short attention spans and visual-first content, Instagram Stories reign supreme. Among its many features, the interactive quiz stands out as a powerful tool for creators, brands, educators, and anyone looking to engage their audience more deeply.
Whether you’re a small business owner, influencer, digital marketer, or just someone looking to have fun with your followers, this guide will show you step-by-step how to create an engaging quiz on Instagram Stories that not only boosts your reach but also builds community and encourages interaction.
What Is an Instagram Quiz Sticker?
The Quiz sticker is one of several interactive tools available in Instagram Stories. It allows you to ask your followers a multiple-choice question with up to four answer options. Viewers tap to select an answer, and Instagram immediately lets them know if they got it right or wrong.
Why Use Quiz Stickers? Benefits and Use Cases
Benefits:
- Boost Engagement: Interactivity drives more views, reactions, and shares.
- Educate and Entertain: Great for edutainment—teaching with a twist of fun.
- Know Your Audience: Get insight into how much your audience knows about a topic.
- Drive Traffic: Combine with swipe-up links or Story Highlights for deeper experiences.
- Brand Building: Quizzes aligned with your niche or brand tone boost authenticity.
Use Cases:
- Teachers and Educators: Reinforce lessons or assess knowledge.
- Brands: Quiz users on product knowledge, features, or brand history.
- Influencers: Ask personal trivia to bond with followers.
- Event Organizers: Pre-event teasers or post-event wrap-ups.
- Nonprofits: Raise awareness with questions about your cause.
Step-by-Step: How to Create a Quiz in Instagram Stories
Step 1: Open Instagram and Create a New Story
- Open the Instagram app.
- Swipe right or tap the “+” icon on your profile photo to open the Story interface.
Step 2: Upload or Capture a Background
- Choose an image or video from your camera roll.
- Alternatively, take a new photo or record a video to use as your quiz background.
Step 3: Tap the Sticker Icon
- Look for the square smiley-face icon at the top of the screen.
- Tap it to open the sticker tray.
Step 4: Select the “Quiz” Sticker
- Find and tap the “Quiz” sticker.
- A new quiz interface will appear.
Step 5: Enter Your Question and Answers
- Type your quiz question.
- Add between 2 and 4 answer choices.
- Tap on the correct answer so it’s highlighted in green.
Step 6: Customize Your Quiz
- Tap the color wheel at the top to change the quiz’s color scheme.
- Move and resize the quiz sticker anywhere on the screen.
Step 7: Post It!
- Tap “Your Story” to publish it to all your followers.
- Or tap “Close Friends” to target a specific segment.
Tips for Creating Engaging Quizzes
- Keep Questions Short and Snappy
- People scroll fast. Keep text minimal and readable at a glance.
- Use Eye-Catching Backgrounds
- Bold images or branded colors grab attention.
- Add Personality
- Use emojis, GIFs, or on-brand humor to enhance appeal.
- Provide Value
- Make quizzes informative. Don’t just ask random stuff—teach something!
- Follow Up
- In the next Story, explain the answer or expand on it.
- Use Highlights to Archive
- Save quizzes in your Highlights to extend their lifespan.
Advanced Ideas and Strategies
Theme Series
Create weekly or daily quiz themes. Example:
- “Myth-Busting Monday”
- “Trivia Tuesday”
- “Flashback Friday”
Story Funnels
Use a sequence of Stories:
- Intro + context
- Quiz
- Answer + explanation
- CTA (swipe up, link in bio, etc.)
Multi-Part Quizzes
Spread a single quiz over several stories to increase time spent watching.
Collaborate with Others
Have guest quiz-makers or feature quizzes from your audience.
Gamify with Prizes
Reward followers who get the most answers right each week.
Examples of Great Quiz Content by Niche
| Niche | Example Quiz Question | Possible Answers | Correct Answer |
|---|---|---|---|
| Skincare Brand | What does hyaluronic acid do? | A) Exfoliate, B) Hydrate, C) Brighten, D) Tighten | B |
| Fitness Coach | Which muscle does a plank work most? | A) Quads, B) Biceps, C) Core, D) Calves | C |
| Food Blogger | Which dish is NOT Italian? | A) Ravioli, B) Paella, C) Carbonara, D) Risotto | B |
| Book Influencer | Who wrote “1984”? | A) Orwell, B) Huxley, C) Bradbury, D) Hemingway | A |
| Musician | What year was my first EP released? | A) 2019, B) 2020, C) 2021, D) 2022 | C |
How to Analyze Results
- Open your Story.
- Swipe up to see Story Insights.
- Tap on the quiz sticker.
- You’ll see how many people selected each option and who got it right.
Use this data to:
- Identify knowledge gaps
- Adjust content strategy
- Personalize future posts
Common Mistakes to Avoid
- Too Many Answer Options
- 2 or 3 is ideal. Four can overwhelm.
- Complicated Wording
- Keep it plain and friendly.
- No Context
- Set up your quiz with an intro Story first.
- Neglecting Design
- Ugly visuals repel views. Make it pop.
- Forgetting to Highlight the Right Answer
- Instagram needs to know which one is correct!
Tools to Enhance Your Quiz Creation
- Canva: Design custom quiz backgrounds.
- Mojo/InShot: Add animations and transitions.
- Giphy: Use GIFs for added personality.
- Notion/Google Docs: Plan your quiz series.
Conclusion: Connect Through Curiosity
Instagram Quiz stickers are more than just a playful add-on. They’re a direct line to meaningful engagement, brand storytelling, and audience education. With the right strategy, even a simple question can spark curiosity, drive traffic, and build lasting relationships.
So go ahead—ask a question, share your expertise, and turn followers into fans.
Extra Inspiration: 10 Quiz Prompts You Can Use Today
- What’s the capital of Portugal?
- Which ingredient is NOT in a traditional mojito?
- What’s my favorite movie of all time? (Hint: Sci-fi!)
- Which yoga pose is this? (Show photo)
- Guess my morning routine order
- True or False: You can microwave metal
- What year did I start this page?
- Which product was our best-seller in 2024?
- What’s the meaning of this slang: “rizz”
- Who was our first ever brand collab?
Ready to Start?
The next time you open Instagram Stories, challenge your audience with a quiz. They’ll have fun, and you’ll gain insights, build trust, and strengthen your brand.
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