I learned about George Floyd in the same way as the rest of the world, while watching a video of his life being cruelly taken from him. And with the rest of the world, I’m looking for ways to honor his memory and to fight for change.
As an individual, I’ve donated, read and educated myself, and I’ve listened.
But I want to use my privilege and my platform to do more. As a global brand, I recognize the power we have to really make a difference, and I’ve spent the last few days reflecting on how we can use that power to fight for change in the long-term and in a meaningful way.
I’m not always sure of finding the right words, but I will follow through with action.
The movement needs financial support, which we want to provide. But the support has to remain ongoing. The conversation has to remain ongoing. We’ve been existing for so long at a boiling point, and it’s not enough anymore to be passively against racism and injustice. We must be actively against it. And we will be.
Tomorrow, we will announce the organizations we will be donating towards.
We want this to just be the beginning.
Beautiful art by @sacree_frangine - 23 hours ago