3 months ago
“Just 5 to 10 years ago, if you owned more than 20 pairs of shoes you were whack. You had a problem. Then it was normal to own 20, then 50, then 100 plus. We have to change our thinking to the opposite. Let’s give back the shoes instead of keeping them in the closet. I think we’re still quite far off from that sort of thinking being widely accepted, but the shift will happen fast if the whole industry backs into it.”
GEN 1 beta-tester and founder of @StapleDesign , @JeffStaple lives for releases. We heard his thoughts on [FUTURECRAFT.LOOP] and ideas on the future of the footwear industry. He gave back his GEN 1 and we remade it into his GEN 2. Zero plastic waste and one step closer to a culture of less.
[FUTURECRAFT.LOOP] Made to be remade.