In the digital era where content is king, scheduling tools like Planoly and Later are essential for creators, brands, and social media managers. These platforms streamline your workflow, help maintain consistency, and offer valuable analytics. But when it comes to choosing between the two, which one reigns supreme?
This in-depth comparison explores all aspects of Planoly and Later—from user interface and pricing to analytics and integrations. By the end, you’ll know exactly which tool is best suited to elevate your social media game.
1. Overview
Planoly
Planoly was one of the first visual Instagram planners on the market, known for its clean interface and drag-and-drop calendar. It has since expanded to support Facebook, Pinterest, and TikTok.
Later
Later started as an Instagram-first scheduler and has grown into a robust platform for multiple social media channels, including Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn.
2. User Interface & Experience
Planoly
- Intuitive drag-and-drop grid view for Instagram.
- Simple navigation and minimalist design.
- Best for users who prefer a clean, visual layout.
Later
- Visual content calendar with post previews.
- Offers media library with tagging and categorization.
- Slightly more feature-rich but can feel cluttered.
Winner: Planoly for simplicity, Later for features.
3. Platform Support & Scheduling Features
| Platform | Planoly | Later |
|---|---|---|
| ✓ | ✓ | |
| ✓ | ✓ | |
| ✗ | ✓ | |
| ✓ | ✓ | |
| TikTok | ✓ | ✓ |
| ✗ | ✓ |
- Auto-publishing: Both support auto-posting for major platforms.
- Stories: Planoly allows Story planning, but Later has better visual previews.
- Reels & TikToks: Later is more advanced with short-form video scheduling.
Winner: Later for broader platform coverage and flexibility.
4. Content Planning & Visual Calendar
- Planoly: Emphasizes Instagram aesthetics with a grid layout. Allows for shuffling posts to optimize feed appearance.
- Later: Offers a multi-platform calendar view, which helps manage a broader strategy.
Winner: Depends on needs—Planoly for IG-focused creators, Later for broader strategy.
5. Hashtag & Caption Management
- Planoly: Has a hashtag manager with grouping features. Caption templates available.
- Later: Stronger hashtag analytics and saved captions with performance insights.
Winner: Later, especially for data-driven marketers.
6. Analytics & Reporting
- Planoly: Basic analytics focused on Instagram and Pinterest. Limited historical data.
- Later: Offers more robust analytics across all supported platforms. Includes best times to post, engagement rates, follower growth, and more.
Winner: Later, by a wide margin.
7. Team Collaboration Tools
- Planoly: Allows limited team members based on plan. Offers roles and permissions.
- Later: More advanced collaboration features, including approval workflows.
Winner: Later for teams.
8. Integration & Cross-Platform Support
- Planoly: Integrates with Canva, Shopify, and Unsplash.
- Later: Integrates with Google Drive, Dropbox, Canva, Linkin.bio, and more.
Winner: Later for robust integration options.
9. Pricing Breakdown (as of 2025)
| Feature | Planoly | Later |
| Free Plan | Yes (limited) | Yes (limited) |
| Starter Plan | ~$13/month | ~$18/month |
| Growth Plan | ~$23/month | ~$40/month |
| Advanced | ~$43/month | ~$80/month |
Winner: Planoly for budget-conscious users; Later for feature-rich tiers.
10. Customer Support & Resources
- Planoly: Offers email support, webinars, and a help center.
- Later: Offers live chat (for higher plans), educational blog, webinars, and a knowledge base.
Winner: Later, especially for users on premium plans.
11. Pros and Cons
Planoly
Pros:
- Beautiful visual layout for Instagram
- Affordable pricing
- Easy to use
Cons:
- Limited platform support
- Basic analytics
Later
Pros:
- Multi-platform support
- Advanced analytics
- Great for teams
Cons:
- Pricier plans
- Slightly steeper learning curve
12. Final Verdict
Both Planoly and Later have their strengths. If you are a solo content creator or influencer focusing primarily on Instagram and want an intuitive, budget-friendly platform, Planoly is the better choice. However, if you’re managing multiple social media channels, need robust analytics, or work as part of a team, Later provides better value despite its higher price.
Winner: Later (overall)
But as always, the right choice depends on your specific needs, goals, and budget.
Leave a Reply